Palm Golf and the SoCal Apparel Renaissance

Southern California—beaches, winding roads, endless blue skies—is a fashion incubator like no other. Brands like TravisMathew, Linksoul, and Malbon emerged here by blending sport with lifestyle. TravisMathew captures the relaxed west-coast vibe in polos and joggers. Linksoul draws from a deep community ethos with soulful storytelling and fit-forward design. Malbon brought golf into the streetwear era, giving the game an edge of cool that turned heads outside the ropes.

Palm Golf Co. fits right into this movement—yet distinctly carves its own lane. Founded in 2017 in Huntington Beach, the brand is fueled by the same easygoing energy you’d find during a sunset surf session or twilight nine. Their philosophy? Golf doesn’t need to be stiff or outdated. It can be fresh, expressive, and fun.

Brand Origins & Philosophy

Palm Golf began with bold, functional gloves and towels, and evolved into a full collection of performance polos, laid-back apparel, and signature accessories. Their signature style lives between classic and coastal—blending comfort, performance, and personality into everything they make.

Their motto, #swingansmile, perfectly captures the vibe. Whether you’re bombing drives or sipping beers after 18, Palm is for golfers who love the game and live it their way.

Head-Turning Gear & Notable Collabs

• Performance Polos: Like the Beachside and Overlook, these styles bring breathable comfort and effortless cool.

• Vegan Leather Gloves: Palm's gloves aren’t just good—they’re elite. Recently awarded MyGolfSpy’s “Most Wanted” Golf Glove, Palm’s premium glove took the top spot in both performance and value. It’s the go-to for players who want grip, feel, and standout style.

• Reef x Palm Golf Shoe: In one of the most SoCal collabs of the year, Palm teamed up with iconic surf brand Reef to launch a lifestyle-infused golf shoe. Designed for the golfer who slides from fairway to beach bonfire, the shoe blends on-course traction with off-course vibes.

From snapbacks to towels, everything they offer carries the same balance: relaxed design, competitive performance, and California soul.

Recognition & Tour Presence

Palm’s gear is showing up everywhere—from country clubs to content creators, from high-handicap grinders to surf-town golf collectives. It’s not just about Tour validation—it’s about community adoption. That said, you’ll find their gloves and hats worn by athletes, influencers, and weekend warriors who simply want to enjoy the game in great gear.

Why Southern California Breeds Golf Fashion Leaders

1. Effortless Climate: The weather demands all-day comfort—leading to breathable, stylish pieces you can live in.

2. Style Crossovers: Surf, skate, street, and golf all meet here—and SoCal brands pull the best from each world.

3. Creative Culture: The entrepreneurial spirit and design-forward thinking pushes brands to break molds and inspire new waves of golf fashion.

4. Authenticity Wins: SoCal brands are founded by people living the lifestyle, not corporate marketers—so the product always feels genuine.

   
   

Final Swing: A Brand on the Rise

Palm Golf Co. is one of the most exciting lifestyle golf brands emerging from Southern California today. With premium gloves earning top rankings, design-forward collaborations like the Reef golf shoe, and a growing presence among a new generation of golfers, Palm is redefining what it means to dress—and play—with personality.

So whether you’re walking nine at golden hour, hitting the range after work, or planning your next golf trip with the crew, make sure you’ve got Palm in the bag.

Explore the full collection at PalmGolfCo.com and bring a little SoCal sunshine to your game.